Set Up Shop at Pride in Dallas.

We welcome merchandise sellers, local artisans, food vendors, community organizations, nonprofits, service providers, and queer-owned small businesses. Our vendor row showcases the best of LGBTQ+ Dallas entrepreneurship. If you are unsure whether you qualify, email us, we almost certainly have a spot for you.

Standard vendors: $100 for nonprofits, $200 for for-profit businesses. Food vendors with a stand-alone booth: $200. Food trucks: $300. All fees include your booth space and a listing in the festival program. See the fee table above for the full breakdown.

Each booth space is approximately 10×10 feet. We provide the space itself, a vendor map listing, and safety volunteers on the festival grounds. Vendors are responsible for their own tables, chairs, tents, canopies, extension cords, and any other equipment. Limited electricity hookups are available on a first-come basis at an additional fee.

Setup begins early Sunday morning, several hours before the festival gates open. All vendors must be fully set up and ready to serve before gates open. Breakdown begins when the festival ends in the evening and must be completed within 2 hours. Exact setup times will be emailed to confirmed vendors 2 weeks before the event.

Email us at hello@prideindallas.org with the subject line "Vendor Application" and include: your business name, the type of vendor (standard, food booth, food truck), a brief description of what you sell or offer, links to your website and social media, and whether you are a nonprofit or for-profit. We will send you the application packet with payment instructions.

We accept applications on a rolling basis starting in late spring each year. Space is limited, especially in our food vendor and family zone sections, so we encourage early applications. Final deadline is typically 6 weeks before Pride Week, but popular categories often fill up well before that.

Yes. Nonprofit 501(c)(3) organizations pay a reduced rate ($100 for standard booths vs $200 for-profit). We also reserve a limited number of complimentary booths each year for community organizations doing direct service work for LGBTQ+ Dallas, email us to inquire.

Designated vendor loading zones will be available during setup hours near Oak Lawn Park. Once loaded in, vendor vehicles must be moved to the designated vendor parking area (location TBD). Reloading during the festival is not permitted. All details will be in your vendor confirmation email.

Booth fees are refundable up to 30 days before the event, minus a 10% administrative fee. Refunds are not available within 30 days of the event. If Pride in Dallas cancels the event, full refunds will be issued. If you need to transfer your booth to another vendor, email us as soon as possible.

Alcohol sales are restricted to our designated beer garden area and are operated by Pride in Dallas directly. Individual vendors may not sell alcoholic beverages. If your business is a brewery or distillery interested in a beer garden partnership, email us to discuss sponsorship opportunities.

The festival is free and open to the community, no tickets or wristbands required for general admission. Vendors receive designated vendor credentials for setup and staff access. You do not need to purchase anything to attend the parade or festival as a guest.

Email hello@prideindallas.org with "Vendor Question" in the subject line and we will get back to you within a few days. Pride in Dallas is a 100% volunteer-run organization, so response times may be a bit longer during the weeks immediately before the event.